Task 1 : Exploration

 Group 27

Akira Peh Xuaning

0361228

Bachelor of Fashion Design Technology (Honours)

1.This is the Module Information Booklet for this module:

https://drive.google.com/file/d/1aH5M-I5QtTZichbzAG6y1-h9T4dQT8fT/view?usp=sharing

2.These are the design principles that had been thought in this module:

-Gestalt theory

(attachment link(principle of proximity)) 

(attachment link(principle of closure)) 

"Gestalt" refer to shape or form. It had decided into few different sub title including:

·Principle of similarity which is group or form the shape into the pattern that are related to the theme and let the reader could instantly find out the focus point. 

·Principles of continuation, the design could be in lines, path and curves and present in a continuous flow rather than separated object. 

·Principle of closure, by filling in missing visual information, user can see in a complete shape that are not complete. 

·Principle of proximity is that where the items that are connected or have a relationship are placed together and any unrelated item should be spaced apart.

·Principle of figure/ground refers to people could see two or more images in one design.

·Law of symmetry and order is similar to principle of similarity which is object that are symmetrical to each other will be more likely to grouped together that the object that are not symmetrical.

-Contrast

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Contrast can be expressed in different ways such as colours, shapes and light, but whatever  it come out in what form, it main purpose is to highlight the subject, and create a contrast between the background and the subject.

-Emphasis

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Emphasis means making something more noticeable so people pay attention to them. This is done by using different colours, size or where things are placed in the design. It helps highlight important stuff and makes the design more effective.

-Balance

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Balance in design is about arranging visual weight evenly to create a sense of stability and harmony. Balance can be do by arranged similarly on both sides of a central point (symmetrical) , or different elements are balanced through contrast and composition (asymmetrical).

-Repetition

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Repetition in design involves using the same or similar elements consistently throughout a composition to create a cohesive and organised look. It helps create a pattern and makes everything in the design fit together nicely. It's like using the same colors, shapes, or fonts to make everything look coordinated and neat.

-Movement

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Movement in design involves creating a visual flow that guides the viewer's eyes through the composition. It's about arranging things in a way that leads you through the design and makes it interesting to look at. For examples, strategic placement of elements, directional cues, or implied motion, providing a dynamic and engaging experience. 

-Harmony & Unity

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Harmony and unity in design mean making everything look like it belongs together and feels just right. It's like arranging all the pieces so they fit nicely, creating a design that looks complete and balanced.

-Symbol

The principle of symbol in design involves using visual elements that represent or stand for something else, conveying a specific meaning or message. These symbols make it easier to understand and send a message without using a lot of words. They add meaning and make the design more interesting.

-Word and Image 

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The principle of word and image in design emphasises the combination of text and visuals to effectively convey a message or idea. It's like telling a story with both writing and images, making it more interesting and easy to understand. Mixing words and pictures makes the design more powerful and memorable.

3.Selected United Nation' Sustainable Development Goals (UNSDG)

The United Nation' Sustainable Development Goals (UNSDG) that I have chosen is the goal number 5, Gender Equality. This goal is to achieve gender equality and empower all woman and girls. Nowadays, even though we are living in an advanced era, but the sexism still exist in every country, girls always harder to find a job than a boys, the kids protection laws are still having a big loopholes, women and children are still not totally been respect and safe, so today there are still many organizations and people calling for gender equality. One of them is that artists will use their own unique methods and insights to deeply analyze and call for gender equality.

4.Selected art/design work.

I have chosen an illustration drawing that revolves to the goals of gender equality from UNSDG.

Come into Bloom, (Blade in Crimson)

Artist: ZhiJun He 

Year: 2023

Medium: Illustration

5. Explanation for the art work that had been chosen.

The illustration that had been drawn by the New York based Chinese artist ZhiJun He, Come into Bloom are collected in one of her art series, Blade in Crimson. All of the illustration that she had created for the series are mean to bring out the struggles and challenges for women in a patriarchal society. I choose this art work because the central idea that the artist wanted to bring out is perfectly match to the goal of gender equality. In this series of illustration, she had describe the domestic violence, gender inequality, sexism and more problem that had been faced by women in the society, she aims to raise awareness of these issues while also giving a voice to those who have been silenced for too long. The main focus that the artist wanted to bring out from the work, Came into Bloom is to shout out that there is no any dirty or filthy, we do not have to shame about or shy to talk about about woman's every month normal physiological phenomena. When the people can truly face the normal physiological phenomena of a woman in a community with no dirty words, did not shame to talk about it and no bias to a woman, gender equality will only truly happen.

For the design principles that I have observed in the art work above is contrast, repetition, movement, and harmony and unity.

6.Weekly Feedback by Lecturer

Week 2:

·Need to add more design principles of minimum three principles for the fifth section which is the   explanation for the art work chosen.

·Summarise for the design principles has to be more detail.

Week 3:

·Explanation for the selected UNSDG has to be more details.

·Has to add self reflection and further reading.

·Need to think about what to do on assignment 2 regarding of the art work chosen.

7.Self Reflection

Through this assignment, I had a more detail and clearly understanding of the nine design principles that had been thought by the lecturers during the lecture class. These design principles has really helped me in my further steps of this assignment and help a lot for my other module. Since I am a fashion design student, I am very sure that the design principles will be always using in every single of assignment and my design work.

Other than that, I have now know better the United Nation' Sustainable Development Goals (UNSDG). Before I started this assignment, I have heard before the UNSDG but did not know more about the details, but in order to complete this assignment quickly and perfectly, I have read all the details of every UNSDG goals in their official website and make research of it. It bring a lot of help for me after I have understand the goals and made decision on choosing which goals to write in my assignment. It makes me become a more responsible, public-minded and compassionate person.

The TGC (Taylor's Graduate Capabilities) that I have learnt from this assignment is problem solving skills due to I have to clearly read about the details requirement of this assignment in the MIB given and sorting out the details and edit the article. Next, I have also learnt about critical and creative thinking skills in this assignment, I have to learn about the UNSDG and thinking which one to choose for the assignment and last have to made research and study the details of the UNSDG chosen and the art work chosen. Lastly, communication skills also one of the skills that I have gain trough this assignment because I have to communicate with the lecturer and explain the details of my work for him, as I am not a native English speaker, explaining all the ideas in my mind using English is quite a big challenge for me.

8.Further Reading

Design Principles:

·"The Fundamentals of Design" by Robin Williams

·"Universal Principles of Design" by William Lidwell, Kritina Holden, and Jill Butler

United Nations' Sustainable Development Goals (UNSDG):

·"Transforming Our World: The 2030 Agenda for Sustainable Development" (Official UN Publication)

·"Sustainable Development Goals: A Critical Assessment" by Jeffrey D. Sachs